TOOFLY NYC

Art | Design | Fashion

Jun 25

CLAIROL PROFESSIONAL™ X TOOFLY “FLARE” WELLA WORLD STUDIOS NYC

Category: Art & Design,Events

As if this year’s trip to New York couldn’t get any better, and way more busy it was time to switch gears. I got an opportunity to work with Clairol Professional for the launch of their new hair coloring product “Flare” The mission to create a beautiful Toofly character piece inspired by the vibrant color of graffiti art. The piece was painted outdoors on a sunny day in Corona, Queens on a large 2-panel canvas. It was later installed in the new and improved Wella World Studio downtown Manhattan. The launch date was awesome! I prepared a slide presentation alongside celebrity color stylist Kiyah Wright who’s worked with artists like Mary J Blige, Jennifer Hudson, Tyra Banks, Kerri Washington and more. In my presentation I got a chance to talk about how graffiti inspired me to make street art and empower women through my work, as well as how our colorful graffiti culture as a whole in influencing trends in fashion, music, and art. The media that attended the event got a chance to tag up on the piece, take photos, and instagram the event #cpflarelaunch. It was a lovely afternoon, especially in between chats with event photographer Jon Simon about life in New York, life in Ecuador, and how our lives as working artists in this big city make it all worthwhile. I want to send a big thank you to Valentino for locking in me in for the gig, and Laura and Emily for working through the details in a timely matter to meet all deadlines, as well as my official art “Toofly Assistance Team” Richie Carrasco and Miguel. Working professionally is a big plus in order to take my work to the next level. I love it! Check out the process of this piece, and the colorful virbrant event flicks:)

Toofly Clairol Professional Flare-9

Toofly Clairol Professional Flare-10

Toofly Process Art

Toofly Clairol Professional Flare-8

Toofly Clairol Professional Well Studio NYC

Wella World Studio NYC

Toofly Clairol Professional Flare-7B

Toofly Clairol professional Flare-6

Clairol Professional Flare

Toofly Clairol Professional Flare-2

Kiyah Wright Clairol Professional Flare

Toofly Clairol Professional Modern Salon

Thank you www.modernsalon.com feature interview video post:)

Toofly Clairol Professional Flare-3

Thank you Clairol Professional NYC team! and thank you Jon Simon Photography for the event photos!

 

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