TOOFLY NYC

Art | Design | Fashion

Sep 23

REDBULL CANVAS COOLER PROJECT – PROCESS

The Redbull Canvas Cooler Project was a great opportunity to head back to New York and enjoy the last days of summer. I got a chance to paint, hangout with friends, and celebrate my Birthday:) It was a lovely September NYC trip. Glad I accepted the invitation. The Redbull Curates team set it off this year in Bushwick Brooklyn. Yeah…that once overlooked neighborhood where nobody wanted to live. AH! the inner city boroughs are changing a whole lot. Brooklyn is the hot new gentrified spots to live in these days. It is not surprising that many hi-profile companies are tapping in. There’s almost no reason to head into the city anymore. Crazy right?! It feels like our artist energy is at fault sometimes. We try to live in cheaper rent zones but then our creative wheels turn to improve the neighborhood and then sooner than you can blink lofts and condos take over and push you, and your friends out. So unfair! What are you gonna do. Gotta vent, speak the truth and use our work to educate folks. As much as I agreed to be part of this project I will make sure to take the chance to express my feelings of it all at the end of the day. To learn more about why I chose to paint this image and the story behind it check out the blog post —> DEATH & REBIRTH

Redbull Canvas Cooler Toofly NYC-7

Redbull Canvas Cooler Toofly NYC-8

“LET LOVE RAISE YOUR ENERGY” Death and Rebirth, Brooklyn NYC
I wasn’t fully prepared to rock my cooler, but I knew if I carved out a good 30min the night before to brainstorm some ideas it was gonna be all good. 4 panels. 8 hrs. I was happy with the result. I decided to illustrate an important image that is dear to me, along with a positive powerful message. The set-up was cool, and it was nice to meet and paint alongside artists I known for years and artists new to the scene. Some of them are really amazing illustrators which I love! Big ups to the ones who hold it down on the natural skills to draw, paint, and conceptualize something original. There’s no room in our book for anything else. My friend said it best: TRUE ARTISTRY over HYPE baby!!!

Redbull Canvas Cooler Toofly NYC-5 copy

Toofly Zimad Redbull copy

Zimad! Always sweet:) ┬áloving the new work!!! Must plan a group showcase soon…

Sofia Maldonado Redbull
Sofia Maldonado!!! Lovely and sweet. Our conversation about what is happening in the art world these days was on point! We are on the same page hommie. I am happy we are both traveling and painting in our countries and exploring new avenues for our art:) Big hugz!

redbull canvas cooler

I personally loooove this cooler! So smart to work in the Redbull cans. If I had to vote I would have done so for this guy. Shout out to our friend Royce who came thru to check out the artists at work:)

BK Artist redbull

There’s a lot of artists these days rock’n it out. It’s hard to keep track but meeting everyone was cool so I can finally put a face ot the art. Whew! Great meeting you all!

redbull canvas cooler new york

Redbull Canvas Cooler Toofly NYC-14

If you have felt this you know what I am talking about. Redbull Canvas Curates Event photos coming soon!

 

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