TOOFLY NYC

Sep 12

Maybelline House Pop-Up NYC / NYFW

Never know what to expect from my next trip to NY. This year, the producers of an upcoming @Maybelline House event reached out to me to create an installation during Fashion Week NY. They were also looking for an authentic graffiti artist who can “tag up” on a pop-up train. As a multidisciplinary artist the job was perfect and up my alley. Especially because NY, graffiti, street, and fashion is what Toofly is all about! It’s fun work, and ads to my ( new client ) work. Painting the #MaybellineHouse neon logo juxtapozed against a brick wall with spray paint and acrylic took a while to create, but like a pro it got done and right on schedule. The on-site graffiti added the authentic flavor of our beloved city. When they wanted even more tags I was happy to create them, but I made sure to point out it’s added value. Did they remember that? No. The train was such a cool installation tho, who keeps that I wondered? Hope it goes to good use. Shout out to my cousin / assistant @mistadrumin for his help and process photos. Unfortunately I was unable to get the final photos on opening night. For some reason the invitation changed from “we would love for you to be there” to “I’m sorry it is a private PR event” after the work was done. Yeah! that really happened. According to the producer on this project she had no control. Last time I checked industry events that have the creative, and artists attend is a very good look for the brand. All good. Some people still don’t get how it all works. Luckily many true school New Yorkers made it to the event and posted videos and photos of the project. They loved it, and the installation looked great thanks to the creative team from France, who was very nice. As these corporate projects pop in, and out of our lives it’s important to remember what these brands truly stand for and how they treat their staff. We’ve seen how some high-profile companies treat urban artists these past few years, and so you begin to wonder. Do they truly respect the culture, and people they want so badly captivate? Each client is different, and the only way to find out is to work with them. Live, and learn and watch how they roll folks!

Maybelline Installation Toofly-5

Maybelline Installation Toofly-3

Maybelline Installation Toofly-2

Maybelline House Toofly Graffiti-2

Maybelline House Toofly Graffiti-1

Maybelline Installation Toofly-11

Maybelline House Wall Installation Logo

Maybelline House Pop-Up NYC 2019

Thank you New York City!

 

 

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