TOOFLY NYC

Archive for September, 2019

Uptown Grand Scale, Harlem 2019

September 14th, 2019 | Category: Community,Events,Graffiti / Street Art,Uncategorized

September was a nice time to be in New York, especially to paint. Something I need to make a note of for 2020 because the weather is perfect. This year I was invited by the lovely Ayana of @UptownGrandCentral organization who put together a roster of 50+ artists to paint a lot on 125th st in the east side of Harlem 125th between Park and Madison. For three Saturdays in a row various artists gathered to paint. Each one taking up a section of the wood construction planks to make colorful pieces that brighten the neighborhood. I keened in on a beautiful african american /afro latina woman that can rep’ the essence of Harlem. Locals loved it. They felt so proud to have this image emerge on their block. They knew exactly what she stood for, and what she represents. Harlem has a lot of history, a place of kings and queens before it was infiltrated with drugs, crime, and crack. Harlem is still a tough place to hang around these days because of all that. You have to walk tall, proud, and strong so nobody messes with you. You have to be alert, always. The streets have many characters, and you can’t let your guard down in these parts. You will never know what can happen when you turn the corner. New Yorkers know what’s up, and that’s how the vibes are uptown. “Harlem World” – where you can find an array of jewelry shops with you favorite door knocker earrings or name plates to represent who you are. Classic, timeless jewelry that many “fly” women adorn themselves with to feel good and represent where they are from. An authentic style, attitude, and grace that can come at you with love or stance. One of the many examples that brews here + influences the world at large. Shout out to @mistadrumin who joined in to paint a native pattern which enhanced the love warrior marks on her face, and the roots of her nature. Never forget where your from, and what made you!

Join the bock party Saturday Sept 21st and experience Harlem #UptownGrandScale for yourself.

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Uptown Grand Central Harlem - 1

Uptown Grand Central Scale Toofly

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Toofly Uptown Grand Scale

“Harlem World” 2019 Harlem, NY

Daily News Uptown Grand Scale Toofly Press

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Maybelline House Pop-Up NYC / NYFW

Never know what to expect from my next trip to NY. This year, the producers of an upcoming @Maybelline House event reached out to me to create an installation during Fashion Week NY. They were also looking for an authentic graffiti artist who can “tag up” on a pop-up train. As a multidisciplinary artist the job was perfect and up my alley. Especially because NY, graffiti, street, and fashion is what Toofly is all about! It’s fun work, and ads to my ( new client ) work. Painting the #MaybellineHouse neon logo juxtapozed against a brick wall with spray paint and acrylic took a while to create, but like a pro it got done and right on schedule. The on-site graffiti added the authentic flavor of our beloved city. When they wanted even more tags I was happy to create them, but I made sure to point out it’s added value. Did they remember that? No. The train was such a cool installation tho, who keeps that I wondered? Hope it goes to good use. Shout out to my cousin / assistant @mistadrumin for his help and process photos. Unfortunately I was unable to get the final photos on opening night. For some reason the invitation changed from “we would love for you to be there” to “I’m sorry it is a private PR event” after the work was done. Yeah! that really happened. According to the producer on this project she had no control. Last time I checked industry events that have the creative, and artists attend is a very good look for the brand. All good. Some people still don’t get how it all works. Luckily many true school New Yorkers made it to the event and posted videos and photos of the project. They loved it, and the installation looked great thanks to the creative team from France, who was very nice. As these corporate projects pop in, and out of our lives it’s important to remember what these brands truly stand for and how they treat their staff. We’ve seen how some high-profile companies treat urban artists these past few years, and so you begin to wonder. Do they truly respect the culture, and people they want so badly captivate? Each client is different, and the only way to find out is to work with them. Live, and learn and watch how they roll folks!

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Maybelline House Wall Installation Logo

Maybelline House Pop-Up NYC 2019

Thank you New York City!

 

 

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