TOOFLY NYC

Art | Design | Fashion

Nov 26

ART BASEL 2012, MIAMI FL DEC 5-9

Juxtapoz Magazine and Mixed Media Collective present “The Factory”
at Wynwood Cigar Factory
101 NW 24th Street, Miami, Florida 33127
website: www.wynwoodcigars.com

Juxtapoz Magazine and Mixed Media Collective present “The Factory” at Wynwood Cigar Factory. The multifaceted, indoor/outdoor art compound will house a vast collection of artwork featuring prominent local and nationally recognized artists. Street Art favorites including 131, Abstrkt, Alex Yanes, Myla (of Dabs & Myla), DALeast, Evoca1, Faith47, Jose Mertz, Lebo, Tatiana Suarez, Toofly and others, will adorn the indoor and outdoor spaces of the Wynwood Cigar Factory’s 15,000 square foot combined area. Guests are invited to enjoy open format gallery viewings, live mural painting, complimentary Perrier sparkling mineral water provided by Societe Perrier, complimentary Chambord Vodka & Societe Perrier signature cocktails, complimentary Becks Beer, complimentary Steep City Tea tastings and suggested Wynwood Cigar pairings, The Paint Yard Miami Pop-Up Shop featuring Montana aerosol paints, Wynwood Cigar Factory Pop-Up Shop, the only official KidRobot Pop-Up Shop during Basel week and the 1st annual Basel Biergarten launching in the mural garden.

This unique space is primarily a fully functioning cigar factory. The indoor 5,000 square foot space will serve as the exhibition area for The Factory Art show and house pop-up shops for partners and sponsors. Among these, KidRobot will be carrying fan favorites such as MUNNYWORLD vinyl toys and other KidRobot branded products. Custom painted MUNNYWORLD characters created by several of the featured artists will be on display throughout the event. For those wanting to create their own MUNNY characters, KRINK markers will be available at ThePaintYard.com pop-up shop. ThePaintYard.com shop will not only carry paint markers but also will offer the only aerosol paint pop-up shop in Wynwood carrying Montana aerosol paint.

The property’s 10,000 square foot outdoor area, partially enclosed by over 300 feet of mural walls, will be buzzing with the sound of aerosol as some of the top names in the street art world bring the murals to life. Thursday-Sunday from 2pm-6pm guests can view murals being painted by local favorites 131, Abstrkt, Alex Yanes, Danny Cordero, Evoca1, Lebo and Remote will be creating custom pieces on the walls located on the west side of the outdoor space. Famed artists Faith 47 and DALeast also will be collaborating on the mural. On the east wall of the mural garden, the all-female street art collaborative known very well as “Few & Far” will be crafting up a new 120’x17’ piece which is sure to become a Wynwood favorite long after the events have passed. The nationally recognized group includes artists, Agana, Beth Emmerich, Erin Yoshi, Glow, Hops, Ksra, Meme, Myla (of Dabs & Myla), OneSevenNine, Reds, Tatiana Suarez and Toofly.

“The Factory” at Wynwood Cigar Factory will also host the 1st Annual Basel Biergarten. From Thursday Dec. 6 through Sunday Dec. 9th. The pop-up Biergarten will be serving up top craft beers from Florida breweries. In conjunction with the Drink Like a Local Campaign, beers by Cigar City, Monk in the Trunk, Micheals Genuine and Due South will be available on tap.

High-end beer-friendly bites created by Chef Andres Barrientos and Chef James Bowers of Miami Smokers. The Chefs’ are partnering with a popular Miami food trucks to serve up perfect pairings from their menu’s and Miami Smoker’s candied bacon, handmade sausages and other farm-to-table items. Assorted stylish seating areas surrounded by potted palms and local Florida shrubs will create a lush, hip environment accompanied by DJ’s featured daily. For more information please visit www.thefactoryartshow.com

WHEN
December 5th-9th, 2012 // 5 Wednesday // 6 Thursday
Private VIP Daily Events* preview Open to Public: 7pm-11pm // 2pm-11pm

7 Friday Daily Events* Open to Public 2pm-11pm
8 Saturday Daily Events* Open to Public 2pm-11pm
9 Sunday Daily Events* Open to Public 2pm-6pm

*Daily Events include:
From 2pm-6pm
– Open format gallery viewings
– Live mural’s in progress in the mural garden
– Complimentary tea tastings and suggested Wynwood Cigar pairings by Steep City Teas
– Complimentary Perrier sparkling mineral water provided by Societe Perrier
– The Paint Yard Miami Pop-Up Shop open
– KidRobot Pop-Up Shop open
– Basel Biergarten open in the mural garden
– Outdoor DJ (TBD) sponsored by ThePaintYard.com

From 7pm-11pm
– Nightly DJ schedule to be announced
– Complimentary Chambord Vodka & Societe Perrier signature cocktails
– Complimentary Perrier sparkling mineral water provided by Societe Perrier
– Open format gallery viewings
– The Paint Yard Miami Pop-Up Shop open
– Wynwood Cigar Factory Pop-Up Shop
– KidRobot Pop-Up Shop open
– Basel Biergarten open in the mural garden
– Indoor DJ Zeus

HOW

Wednesday, Dec. 5th rsvp@thefactoryartshow.com
(Press and media coverage is invited. RSVP requested (but not required) for VIP Basel Preview)
Open to the public Thursday Dec. 6th through Sunday Dec. 9th

MEDIA CONTACT
Mixed Media Collective | www.mixedmediacollective.com
786.752.6620
connect@mixedmediacollective.com

About Wynwood Cigars & Wynwood Cigar Factory
Partners Robert Caldwell and Christian Eiroa co-founded The Wynwood Cigar Factory with the dual purpose of educating consumers and manufacturing only the finest, most unique cigars possible. Caldwell, a pioneer in the cigar industry for over 5 years, started The Hotel Humidor Company to service the cigar needs of the hospitality industry. The Hotel Humidor Company established itself as the industry’s leading provider and currently services industry leaders such as W Hotels, The James Hotels, The Four Seasons Hotels, Kimpton Hotel Group and Michael Mina to name a few. His partner, Eiroa was born with tobacco in his blood. He and his father Julio Eiroa grow the only Authentic Corojo in the world. This tobacco is highly sought after for its complexity, spice and sweetness. Eiroa built his company, Camacho cigars, into a world-renowned brand before selling to Davidoff in 2008. After realizing their shared desire to build a luxury cigar brand unique in its approach and quality, Eiroa and Caldwell established Wynwood Cigars. Utilizing Eiroa’s highly sought-after Authentic Corojo Cigar, with its distinctive ‘Havana-Like’ flavor, and sourcing the only Bayer Certified Clean Tobacco Farm in the world from Eiroa’s farm in Jamastran, Honduras, Wynwood Cigars make for a robust, yet smooth smoking experience. They have clearly established themselves as key players in the luxury cigar industry.

The Wynwood Cigar Factory, located in The Wynwood Arts district in Miami, Florida, manufactures the ultra-premium Wynwood Cigar line. In addition to manufacturing fine cigars, it is home to a collection of murals, art and signature merchandise created by local artists. The artists not only display their
art at the factory but also design and paint the cigar boxes which are then used by the cigar line. The Wynwood Cigar Factory is a 15,000 square foot indoor/outdoor, multi-functional cigar factory, lounge and gallery. It truly is a one of a kind space.

About The Mixed Media Collective
The Mixed Media Collective is a one-of-a-kind art-centric consulting, design & marketing group. Through practical first-hand experience & personal industry relationships, the collective provides galleries, fine artists’, illustrators & photographers the support to develop & sustain competitive advantages in an ever-changing art market. The MMC is a full-service marketing, design and events agency offering innovative solutions and a fresh approach to developing highly focused concepts for a wide variety of businesses targeting creative’s, trend-setters and mass-market appeal. The MMC executes all aspects of event production from conceptual development, planning, sponsorship support, and staffing. Their extensive network of contacts strategically connects clients with key players in various industries while dedicating time to continually nurture and direct projects to their highest potential. For more information visit www.mixedmediacollective.com or connect@mixedmediacollective.com

For press inquires on the exhibition please contact Mixed Media Collective 786.752.6620 connect@mixedmediacollective.com www.mixedmediacollective.com

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